Top 5 Beauty Retail Apps on Android in South Africa in Q1 2024

In the first quarter of 2024, the beauty retail apps market on Android in South Africa showcased distinct trends across the top 5 applications. Here’s a closer look at their performance based on Sensor Tower data.

Korean Skincare EU saw fluctuating weekly downloads, starting with 565 in the first week of January and peaking at 681 in the week of February 5. The app’s weekly active users increased from 1.6K at the beginning of January to a high of 2.3K in mid-March, before slightly declining to 1.9K by the end of the quarter.

Standard Skin & Beauty experienced a varied download trend, with a notable peak of 534 downloads in the week of January 22. The lowest point was in mid-March with just 68 downloads.

VILLA FRAGRANCES maintained a relatively steady download rate, averaging around 250-300 downloads per week. The highest number recorded was 340 downloads in the week of January 29.

Nu Skin Vera had consistent weekly downloads, ranging between 55 and 113. The app reached its peak downloads of 113 in the last week of January.

Nails Design - Nail Designs had a modest performance with downloads peaking at 82 in the last week of January and declining significantly to just 9 downloads in mid-March.

For more detailed insights and trends, visit Sensor Tower.